Character Design and Visual Communication
For Möbel Rieger, I created an infographic featuring Manfred Sparbröchten, a frugal character inspired by the traditional German Brötchen and Ebenezer Scrooge. The infographic illustrates how Manfred saves money, mirroring Möbel Rieger's approach to offering value-driven, cost-effective products.
Through playful visuals and clever storytelling, Manfred highlights the rational and affordable solutions Möbel Rieger provides, making it easy for customers to see the brand's commitment to value.
This infographic became a key asset in both print and digital formats, enhancing Möbel Rieger’s presence on social media and their website, boosting engagement and brand awareness.
